diff --git a/mappers/text.inc b/mappers/text.inc
index 3e51ffc500fe6fdb902ad007a6490b22d43b552d..48447d7b7a68b53b566d4cad828aa16909c9dfc6 100644
--- a/mappers/text.inc
+++ b/mappers/text.inc
@@ -66,11 +66,12 @@ function text_feeds_set_target($source, $entity, $target, $value) {
 
     if (is_scalar($v)) {
       $field['und'][$delta]['value'] = $v;
-      $delta++;
 
       if (isset($format)) {
         $field['und'][$delta]['format'] = $format;
       }
+
+      $delta++;
     }
   }