diff --git a/uw_custom_blocks.module b/uw_custom_blocks.module
index 7822dc672e3b2631fa5045540bd2b07a54cfa671..fbee2180e5b089ab22d599dc5c6362d2b2ba7517 100644
--- a/uw_custom_blocks.module
+++ b/uw_custom_blocks.module
@@ -337,7 +337,7 @@ function uw_custom_blocks_cron() {
         foreach ($latest_feed_data->channel->item as $latest_item) {
 
           // If the current item is in the latest feed data.
-          if ($item->getTitle() == (string) $latest_item->title) {
+          if ($item->getLink() == (string) $latest_item->link) {
 
             // Set the flag to TRUE.
             $item_found = TRUE;